Why the brands scaling fastest are playing for years, not quarters. Dilate & The Trade Desk collaborated on an event to show why programmatic and brand-building are the same investment — not separate budgets. Here’s everything from the night.
Henry’s Loft, Subiaco — 16 September 2026.
More photos to come.
Take it with you.
On demand.
Amanda
Dilate
Kaitlyn & Stephanie
The Trade Desk
Luke
Amanda & Onnika
Dilate & Megara Property
Go deeper.
Guide
The Essentials of Programmatic
Research
Emotional Marketing Statistics for 2026: A Comprehensive Analysis
RevenueMemo
Report
Why TV Is at the Heart of Effectiveness… and What It Will Take to Keep It There
Peter Field — ThinkTV
Brand Marketing Outperforms Performance Marketing 80% of the Time
Analytic Partners
TV Makes Memories
Comcast Advertising — 2026
And on the shelf.
Book
The Long and the Short of It
Les Binet & Peter Field — 2013
Effectiveness in Context: A Manual for Brand Building
Les Binet & Peter Field — 2018
How Brands Grow
Byron Sharp — 2010
How Brands Grow Part 2
Jenni Romaniuk & Byron Sharp — 2015
Building Distinctive Brand Assets
Jenni Romaniuk — 2018
The Hidden Power of Advertising
Robert Heath — 2001